KIVI Smart TV
KIVI is an international developer and manufacturer of smart TVs, recognized for innovative products in European and Asian markets, and a partner of major brands like Google and Netflix.
Results
+34,78%
increase in website visitors+18,43%
increase in organic traffic+14,93%
increase in the conversion rateProject Description
KIVI is an international developer and manufacturer of smart TVs, catering to both European and Asian markets. The company’s website serves as a comprehensive platform for showcasing their innovative products and services. It features detailed product descriptions, facilitates support requests, and hosts a news section to publish the latest updates. The website is designed to enhance user engagement by providing essential information and support, making it a central hub for KIVI's communication and customer service efforts.
The Challenge:
- Adaptation to Existing Infrastructure: Modify the new design to fit the existing website's architecture and technology without major structural changes.
- Design and CMS Integration: Seamlessly integrate the new design with KIVI’s custom Content Management System while maintaining functionality and aesthetic coherence.
- Support Ticket System Enhancement: Revamp the support ticket tracking system to increase user-friendliness and flexibility
- capable of handling a higher volume of queries.
- Performance Optimization: Ensure the redesigned website maintains high performance and responsiveness under increased traffic conditions.
- SEO-Friendly Markup Implementation: Update the website with SEO-friendly markup
- optimizing for search engine visibility withsin the constraints of the existing system.
Main goals:
- Seamless Design Integration
- Enhanced User Experience
- Support System Enhancement
- Performance Optimization
- SEO-Friendly Markup Implementation
Solution
As we embarked on the KIVI website redesign, we faced significant challenges due to the limitations of the existing website's architecture and technologies. To overcome these, we innovated within the constraints, successfully integrating a new design with the existing custom CMS, enhancing user interaction without major system overhauls. Our approach also involved refining the support ticket system to improve flexibility and user-friendliness, optimizing website performance under higher traffic, and implementing SEO-friendly markup to boost search engine visibility. Throughout the project, we employed rigorous testing and optimization strategies to ensure seamless functionality across all devices, maintaining a balance between aesthetic upgrades and system integrity. This adaptive problem-solving approach was key to achieving a robust and visually appealing redesign that met all project goals.
Results:
- Seamless Design Integration: The new design was adapted and integrated flawlessly with the existing website structure and custom CMS without requiring major architectural changes.
- Enhanced Support System: The support ticket tracking system was upgraded to be more user-friendly and flexible effectively managing an increased volume of customer queries.
- Optimized Performance: The website maintained optimal performance and responsiveness even under higher traffic conditions ensuring a smooth user experience.
- Improved SEO Visibility: The implementation of SEO-friendly markup significantly enhanced the website's search engine visibility adhering to best practices while working within the constraints of the existing system.
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