Saving Hands

Saving Hands is a healthcare certification school in Waltham, MA, offering CPR, BLS, and first aid training by professional nurses, doctors, and first responders.

Results

New!

Web design and layout

+27,34%

increase in organic traffic

+17,24%

increase in Lead

Project Description

Saving Hands approached us to redesign their website to enhance user experience with a focus on mobile responsiveness and SEO optimization. The updated site needed to support online booking and payments for their healthcare courses, which include CPR, first aid, and home health aide training.

The Challenge:

Adaptation to Mobile Platforms: Ensuring the website is fully responsive and functions seamlessly on various mobile devices.
SEO Optimization: Integrating best practices in SEO to improve the site's visibility and search engine rankings.
Online Booking System Integration: Embedding a robust online booking system that is user-friendly and efficient.
Payment Gateway Implementation: Incorporating a secure online payment system to process enrollments and transactions smoothly.
CMS Integration: Seamlessly integrating the entire solution with WordPress allowing for easy content management and updates.
UI/UX Improvements: Conducting a complete redesign to enhance the visual appeal and usability of the website ensuring an intuitive user experience that aligns with modern web standards.

Main goals:

Enhance mobile responsiveness
Improve SEO capabilities
Integrate online booking and payment systems
Implement WordPress CMS

Solution

We redesigned the Saving Hands website with a mobile-first approach, enhancing its responsiveness and accessibility. The site was optimized for SEO to increase its online visibility. We integrated an efficient online booking and payment system, making it easier for students to register for courses directly on the site. Additionally, the entire platform was integrated into WordPress, providing the client with an easy-to-manage backend.

Results:

Increased Mobile Engagement: Enhanced mobile responsiveness significantly improved user interaction and satisfaction.
SEO Performance Boost: Optimized SEO practices led to higher search engine rankings and increased organic traffic.
Streamlined Booking Experience: The integration of a new online booking system simplified course registration increasing user convenience.
Efficient Payment Processing: Implemented secure online payment solutions enhancing transaction safety and reliability.
Easy Content Management: WordPress integration facilitated straightforward content updates allowing for timely and accurate course information.
Improved User Interface: The UI/UX redesign enhanced visual appeal and usability leading to a better overall user experience.

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